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Oct 19, 2025
Join former Coach CEO Lew Frankfort with bestselling author and entrepreneur Gary Vaynerchuk — better known as @GaryVee to his millions of Instagram and YouTube followers — for a conversation about what it takes to grow a company and win in the business of fashion, with insights from Frankfort’s new memoir Bag Man: The Story Behind the Improbable Rise of Coach.
When Lew Frankfort joined Coach in 1979, “accessible luxury” didn’t exist. Under his leadership, Coach created a market segment that redefined an industry, and inspired legions of younger, brand-savvy entrepreneurs like Gary Vaynerchuk. Frankfort grew Coach’s revenue from a $6 million family-owned maker of leather goods into a $5 billion publicly held global powerhouse and legacy brand. How did he do it? More than a chronicle of Coach, Bag Man is a fresh reflection on the thrills and risks of entrepreneurship, coping with fear of failure, and caring for mental health.
In this special conversation, hear Frankfort and Vaynerchuk discuss what it takes to build brands that last — how to trust your gut, hire great people, take the right risks, combat your fears, and balance “magic and logic” to make your vision reality.
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