Masters of Journalism

Jeff Greenfield

Nov 16, 1997

Jeff Greenfield, a political and media analyst for ABC News, speaks about the influence of media and broadcast news on American politics. This lecture is part of the Masters of Journalism lecture series. Greenfield argues that “we are now in what is almost certainly the least interesting, the least consequential, and the least significant political period in American politics.” He suggests that one reason for this “flatness” is that “there are no compelling issues” driving Americans to be politically active. He also suggests, however, that mass media has changed the way American citizens learn about and respond to politics. He reflects on how the media landscape has changed over time and how politics in turn has evolved to capture and retain the attention of voters. The lecture is followed with questions from the audience.

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